Funnel Analysis

Summary

Breaking a multi-step user flow (e.g. signup → onboarding → first action → purchase) into stages and measuring drop-off at each one to find the biggest leverage point.

How to Learn This

1Draw the funnel for a signup flow you've personally been through.
2Estimate (or find) the drop-off rate at each step and rank them by opportunity.
3Practice framing 'improve the funnel' as a specific hypothesis about one step.

Leading vs Lagging Indicators

Cohort Analysis

More topics in Data & Metrics for PMs

Product Metrics Fundamentals AARRR / Pirate Metrics North Star Metric Design Leading vs Lagging Indicators Cohort Analysis Retention Curves SQL Basics for PMs Analytics Tools (Amplitude, Mixpanel, GA4)Building Dashboards Statistical Significance Basics Defining Success Metrics for a Feature

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