Stop 04 · Data & Metrics for PMsTopics · 3/12
North Star Metric Design
Part of the Product Management Roadmap
In short
Going beyond the intro from Phase 1 — designing a North Star Metric that's a leading indicator of long-term value, moves with real usage, and can't be gamed by short-term tricks.
How to learn this
- 1Critique 2-3 real, public North Star Metrics for weaknesses (can they be gamed?).
- 2Design a North Star Metric plus 3 supporting input metrics for a product idea.
- 3Learn why revenue is usually a bad North Star Metric (it's a lagging, not leading, signal).
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