North Star Metric Design

Summary

Going beyond the intro from Phase 1 — designing a North Star Metric that's a leading indicator of long-term value, moves with real usage, and can't be gamed by short-term tricks.

• 1Critique 2-3 real, public North Star Metrics for weaknesses (can they be gamed?).
• 2Design a North Star Metric plus 3 supporting input metrics for a product idea.
• 3Learn why revenue is usually a bad North Star Metric (it's a lagging, not leading, signal).