Product Metrics Fundamentals

Summary

The vocabulary every PM needs — DAU/MAU, activation, retention, churn, conversion rate — and the discipline of picking a small number of metrics that actually matter over a dashboard full of vanity numbers.

How to Learn This

1Define DAU, MAU, and DAU/MAU ratio (stickiness) in your own words.
2Identify one vanity metric and one actionable metric for a product you use.
3Practice explaining why a metric moved, not just that it moved.

Build a Customer Journey Map for a Real Product

AARRR / Pirate Metrics

More topics in Data & Metrics for PMs

AARRR / Pirate Metrics North Star Metric Design Leading vs Lagging Indicators Funnel Analysis Cohort Analysis Retention Curves SQL Basics for PMs Analytics Tools (Amplitude, Mixpanel, GA4)Building Dashboards Statistical Significance Basics Defining Success Metrics for a Feature

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — free on the InsideEdge app.

Download