Accessibility Basics
Part of the Product Management Roadmap
In short
Accessibility means people with low vision, shaky hands or a noisy bus ride can still use your product. Build it in early and it costs very little.
Designing so people with visual, motor, auditory or cognitive differences can use a product — covering color contrast, keyboard navigation, screen-reader support and clear labeling.

Think of it like this
The ramp beside the stairs
A ramp at the station is built for wheelchair users. Then you notice who else uses it: parents with prams, porters with trolleys, you with a heavy suitcase. Design for those who need it most and almost everyone benefits.
Watch it happen
Four checks from the WCAG guidelines
1/5WCAG, the common web accessibility standard, groups its rules under four ideas, often shortened to POUR.
The big ideas
What you need to know
Contrast matters
Light grey text on white looks elegant and fails many readers. Check contrast with a free tool.
Keyboard and screen readers
Some people never use a mouse. Every action must be reachable by Tab and Enter.
Never colour alone
Red-only errors fail colour-blind users. Add an icon or text too.
Put it in acceptance criteria
Make accessibility part of done, not a separate project after launch.
Save yourself the pain
Common mistakes
Oops
Planning an accessibility fix-up sprint after launch.
Do this instead
Add simple checks to every story's acceptance criteria from the start.
Oops
Assuming few of your users have a disability.
Do this instead
Many people have temporary or situational limits too, like a broken arm or bright sunlight.
Your mission
Try your app without a mouse
Quick check
A form shows invalid fields only by turning their border red. Who is most likely to miss the error?
Go deeper
- 1Try navigating a familiar website using only a keyboard, no mouse.
- 2Learn the basics of WCAG contrast ratio requirements.
- 3Understand why accessibility is often a legal requirement, not just a nice-to-have.
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