Nielsen's 10 Usability Heuristics
Part of the Product Management Roadmap
In short
Jakob Nielsen wrote ten rules of thumb in the 1990s, and they still catch most usability problems today. Learn them once and you'll spot broken screens everywhere, whatever your role.
Jakob Nielsen's widely-used checklist — visibility of system status, match with the real world, user control, consistency, error prevention, and more — for quickly auditing any interface.

Think of it like this
The doctor's routine check-up
A good doctor doesn't guess. She checks pulse, BP, temperature and eyes in the same order every time, so nothing gets missed. The ten heuristics are your check-up list for any app or website.
Watch it happen
The ten heuristics, one by one
1/51. Visibility of system status: always show what's happening. 2. Match the real world: use words and order people already know.
The big ideas
What you need to know
A checklist, not a law
Heuristics are rules of thumb. They help you find likely problems fast, but real users still have the final word.
Prevent beats fix
Greying out invalid dates is better than a great error message after someone picks one.
Recognition is easier
Showing recent searches beats asking people to remember what they typed last week.
Shared language
Saying 'this breaks consistency' is clearer than 'I don't like it'. Teams can discuss and agree faster.
Save yourself the pain
Common mistakes
Oops
Treating the heuristics as a replacement for testing with real people.
Do this instead
Use them for a quick first review, then test with users to find problems experts miss.
Oops
Citing a heuristic number without explaining the actual problem.
Do this instead
Describe what goes wrong for the user, then name the heuristic it breaks.
Your mission
Check-up of a real app
Quick check
A form lets you type any date, then shows 'Invalid date' after submit. Which heuristic would have avoided this best?
Go deeper
- 1Memorize the 10 heuristics well enough to name 5 without looking.
- 2Audit an app you use against all 10 heuristics and note violations.
- 3Practice giving feedback framed around a specific heuristic, not a vague opinion.
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