Audience Targeting & Segmentation

Summary

Defining who sees your ads — demographics, interests, behaviors, custom audiences (uploaded lists), and lookalike audiences (people similar to your best customers) — precision here drives most campaign efficiency.

• 1Build a hypothetical audience targeting plan for a product, listing 3 specific segments.
• 2Learn the difference between a custom audience and a lookalike audience.
• 3Understand why overly narrow targeting can raise costs without proportionally improving results.