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Phase 6 · Paid Advertising (PPC)

Topics

Retargeting / Remarketing

Part of the Digital Marketing Roadmap.

Summary

Showing ads specifically to people who already interacted with your brand (visited your site, added to cart) — typically far more efficient than cold targeting since intent is already established.

How to Learn This

  • 1Design a retargeting funnel for a hypothetical e-commerce cart-abandonment scenario.
  • 2Learn how a retargeting pixel/tag technically tracks visitors for later ad targeting.
  • 3Understand basic privacy considerations and disclosure requirements around retargeting.

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Campaign Budgeting

Next

Landing Page Optimization for Ads

More topics in Paid Advertising (PPC)

How PPC Auctions WorkGoogle Ads FundamentalsSearch CampaignsDisplay & YouTube CampaignsMeta Ads (Facebook & Instagram) FundamentalsAudience Targeting & SegmentationAd Copywriting & Creative TestingBidding StrategiesCampaign BudgetingLanding Page Optimization for AdsAd Fraud & Brand Safety Basics
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