InsideEdgeInsideEdge
Download App
Stop 06 · Paid Advertising (PPC)Topics · 2/12

Google Ads Fundamentals

Part of the Digital Marketing Roadmap

In short

Google's advertising platform spanning Search, Display, YouTube and Shopping — campaign structure (campaigns → ad groups → ads → keywords) is the organizational backbone you'll use across every campaign type.

How to learn this

  1. 1Explore Google Ads' interface (free account, no need to spend) to see the campaign hierarchy.
  2. 2Learn the difference between campaign-level and ad-group-level settings.
  3. 3Practice mapping a hypothetical campaign structure before touching the interface.

More topics at this stop

How PPC Auctions WorkSearch CampaignsDisplay & YouTube CampaignsMeta Ads (Facebook & Instagram) FundamentalsAudience Targeting & SegmentationAd Copywriting & Creative TestingBidding StrategiesCampaign BudgetingRetargeting / RemarketingLanding Page Optimization for AdsAd Fraud & Brand Safety Basics

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — on the InsideEdge app.

Download
InsideEdge