Bidding Strategies

Summary

Manual bidding gives you direct control over each bid; automated bidding lets the platform's algorithm optimize toward a goal (clicks, conversions, target ROAS) using its much larger data signal.

• 1Compare manual CPC and an automated bidding strategy conceptually for the same campaign.
• 2Learn why automated bidding typically needs enough conversion volume/data to work well.
• 3Understand the trade-off between bidding control and bidding convenience.