Search Campaigns

Summary

Text ads shown to people actively searching for related terms — the highest-intent ad format, since you're reaching people who are already looking, not interrupting them.

• 1Draft a search campaign structure: ad groups by keyword theme, with matching ad copy.
• 2Learn keyword match types (broad, phrase, exact) and how each changes reach and precision.
• 3Practice writing 2-3 ad variations for the same ad group for testing.