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Phase 8 · Marketing Analytics & Data

Topics

Dashboards for Marketing (Looker Studio)

Part of the Digital Marketing Roadmap.

Summary

Building a focused, recurring view of key marketing metrics that stakeholders can check without asking you for a manual report every week — Looker Studio is a common free choice, connecting easily to GA4 and Google Ads.

How to Learn This

  • 1Build a simple Looker Studio dashboard connecting to a GA4 or sample dataset.
  • 2Limit a first-draft dashboard to 5-6 key metrics before adding more.
  • 3Practice designing a dashboard someone else could understand without you explaining it.

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Marketing KPIs & Metrics

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Cohort Analysis for Marketing

More topics in Marketing Analytics & Data

Google Analytics 4 (GA4) FundamentalsUTM Parameters & Campaign TrackingMarketing Funnels & Conversion TrackingAttribution ModelsMarketing KPIs & MetricsCohort Analysis for MarketingCustomer Acquisition Cost (CAC)Customer Lifetime Value (LTV)ROAS & ROI CalculationBasic SQL for Marketers
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