Google Analytics 4 (GA4) Fundamentals

Summary

Google's current web analytics platform, built around events rather than the older pageview-centric model — tracks user behavior across your site (and app) to understand traffic sources and behavior.

How to Learn This

1Set up (or explore a demo of) GA4 for a real or sample website.
2Learn the event-based data model and how it differs from older Universal Analytics.
3Practice building a basic report answering 'where is my traffic coming from?'

Email Metrics (Open Rate, CTR, Unsubscribe)

UTM Parameters & Campaign Tracking

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