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Phase 8 · Marketing Analytics & Data

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UTM Parameters & Campaign Tracking

Part of the Digital Marketing Roadmap.

Summary

Tags added to URLs (source, medium, campaign) that let analytics tools attribute traffic and conversions to the specific campaign that drove them — without them, most marketing traffic looks like a mystery.

How to Learn This

  • 1Build a UTM-tagged URL for a hypothetical campaign using a free UTM builder.
  • 2Learn the standard parameters: utm_source, utm_medium, utm_campaign.
  • 3Establish a consistent UTM naming convention before launching real campaigns.

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Google Analytics 4 (GA4) Fundamentals

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Marketing Funnels & Conversion Tracking

More topics in Marketing Analytics & Data

Google Analytics 4 (GA4) FundamentalsMarketing Funnels & Conversion TrackingAttribution ModelsMarketing KPIs & MetricsDashboards for Marketing (Looker Studio)Cohort Analysis for MarketingCustomer Acquisition Cost (CAC)Customer Lifetime Value (LTV)ROAS & ROI CalculationBasic SQL for Marketers
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