Phase 8 · Marketing Analytics & Data
TopicsMarketing KPIs & Metrics
Part of the Digital Marketing Roadmap.
Summary
The recurring vocabulary of any marketing performance conversation — impressions, CTR, conversion rate, CAC, ROAS — knowing these cold lets you report results in language leadership understands.
How to Learn This
- 1Define each of these key metrics in your own words, with a formula where relevant.
- 2Practice explaining why a metric moved in terms leadership would care about.
- 3Learn to distinguish a vanity metric from one that ties directly to revenue.
More topics in Marketing Analytics & Data
Google Analytics 4 (GA4) FundamentalsUTM Parameters & Campaign TrackingMarketing Funnels & Conversion TrackingAttribution ModelsDashboards for Marketing (Looker Studio)Cohort Analysis for MarketingCustomer Acquisition Cost (CAC)Customer Lifetime Value (LTV)ROAS & ROI CalculationBasic SQL for Marketers
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