Marketing Funnels & Conversion Tracking

Summary

Setting up analytics to track a user's path through defined steps (landing → signup → purchase) and where they drop off — the data foundation for any conversion-rate-optimization work.

• 1Define a 3-4 step funnel for a hypothetical product and identify what to track at each step.
• 2Learn to set up a conversion event in GA4 for a specific desired action.
• 3Practice interpreting a funnel drop-off and forming a hypothesis for the cause.