Phase 3 · User Research & Discovery
TopicsAffinity Mapping & Research Synthesis
Part of the Product Management Roadmap.
Summary
Clustering raw research notes (sticky notes, quotes, observations) into recurring themes — turning a pile of interview transcripts into a small number of actionable insights.
How to Learn This
- 1Take notes from 3-5 interviews (real or from public case studies) and cluster them into themes.
- 2Practice writing one clear insight statement per cluster.
- 3Learn to resist forcing data into themes you expected before you started.
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