Phase 3 · User Research & Discovery
TopicsUser Interviews
Part of the Product Management Roadmap.
Summary
One-on-one conversations designed to understand a user's real behavior and motivations — done well by asking about past behavior, not hypothetical future preferences.
How to Learn This
- 1Write 8-10 open-ended questions for a product you're curious about.
- 2Practice the 'five whys' technique to dig past a surface-level answer.
- 3Avoid leading questions like 'wouldn't it be great if...' — they bias the answer.
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