Stop 03 · User Research & DiscoveryTopics · 2/12
Surveys & Questionnaires
Part of the Product Management Roadmap
In short
A way to gather quantitative signal from a large number of users at once — best for validating a hypothesis you already have, not for discovering new ones.
How to learn this
- 1Draft a 5-question survey for a real or hypothetical feature idea.
- 2Learn the difference between a Likert scale, multiple choice, and open text — and when to use each.
- 3Understand why surveys are weak at uncovering the 'why' behind an answer.
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