Stop 03 · User Research & DiscoveryTopics · 5/12
Empathy Mapping
Part of the Product Management Roadmap
In short
A visual exercise capturing what a user says, thinks, does and feels in a given situation — helping teams see past stated preferences to underlying emotion and behavior.
How to learn this
- 1Build an empathy map from a real user interview transcript.
- 2Notice gaps between what a user says and what they actually do.
- 3Use it in a team workshop, not solo — it's designed to build shared understanding.
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