Phase 6 · Business Modeling & Strategy

Topics

Competitive Analysis for BAs

Part of the Business Analyst Roadmap.

Summary

Studying competitors' processes, offerings, and market positioning to inform internal recommendations — understanding the competitive landscape a business decision needs to account for.

How to Learn This

  • 1Build a comparison table of 3 competitors for a business you're studying.
  • 2Identify a competitive gap or opportunity a business could exploit.
  • 3Learn why competitive analysis informs strategy but shouldn't dictate simple imitation.
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