Phase 6 · Business Modeling & Strategy

Topics

PESTLE Analysis

Part of the Business Analyst Roadmap.

Summary

A framework for assessing external factors affecting a business — Political, Economic, Social, Technological, Legal, Environmental — used to understand the broader context a project or decision sits within.

How to Learn This

  • 1Run a PESTLE analysis on an industry you're interested in.
  • 2Identify which factor is currently the biggest external risk for a business you're studying.
  • 3Learn to use this as background context, not something you'd apply weekly on most projects.
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