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Phase 2 · Marketing Strategy & Positioning

Topics

Competitive Analysis for Marketers

Part of the Digital Marketing Roadmap.

Summary

Studying competitors' messaging, channels, ad creative and content strategy to find gaps and differentiation opportunities — done to inform your own strategy, not to copy.

How to Learn This

  • 1Pick 3 competitors of a product you use and compare their positioning and channel mix.
  • 2Use a free ad library (e.g. Meta Ad Library) to see a competitor's live ad creative.
  • 3Avoid the trap of treating competitor imitation as a strategy in itself.

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Positioning & Value Proposition

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Brand Voice & Messaging

More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasMarket Research BasicsPositioning & Value PropositionBrand Voice & MessagingMarketing Mix (4Ps)Setting Marketing Goals (SMART Goals)Marketing Budgeting BasicsGo-to-Market Strategy
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