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Phase 2 · Marketing Strategy & Positioning

Topics

Market Research Basics

Part of the Digital Marketing Roadmap.

Summary

Systematically gathering information about your target market, competitors and customer needs before committing to a strategy — surveys, interviews, and secondary research (existing reports, data) are the main tools.

How to Learn This

  • 1Draft 5 questions you'd ask in customer interviews to validate a marketing assumption.
  • 2Find 2-3 existing industry reports for a market you're interested in.
  • 3Learn the difference between primary research (you collect it) and secondary (already exists).

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Target Audience & Buyer Personas

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Positioning & Value Proposition

More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingMarketing Mix (4Ps)Setting Marketing Goals (SMART Goals)Marketing Budgeting BasicsGo-to-Market Strategy
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