Stop 02 · Marketing Strategy & PositioningTopics · 7/9

Setting Marketing Goals (SMART Goals)

In short

Specific, Measurable, Achievable, Relevant, Time-bound — a framework for turning vague ambitions ('grow brand awareness') into goals you can actually track and be held accountable to.

How to learn this

1Rewrite a vague marketing goal ('increase engagement') into a SMART goal.
2Practice choosing a specific metric and target number for a hypothetical campaign.
3Learn to set goals tied to business outcomes, not just channel-level vanity metrics.

More topics at this stop

Target Audience & Buyer Personas Market Research Basics Positioning & Value Proposition Competitive Analysis for Marketers Brand Voice & Messaging Marketing Mix (4Ps)Marketing Budgeting Basics Go-to-Market Strategy

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