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Phase 2 · Marketing Strategy & Positioning

Topics

Setting Marketing Goals (SMART Goals)

Part of the Digital Marketing Roadmap.

Summary

Specific, Measurable, Achievable, Relevant, Time-bound — a framework for turning vague ambitions ('grow brand awareness') into goals you can actually track and be held accountable to.

How to Learn This

  • 1Rewrite a vague marketing goal ('increase engagement') into a SMART goal.
  • 2Practice choosing a specific metric and target number for a hypothetical campaign.
  • 3Learn to set goals tied to business outcomes, not just channel-level vanity metrics.

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Marketing Mix (4Ps)

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Marketing Budgeting Basics

More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasMarket Research BasicsPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingMarketing Mix (4Ps)Marketing Budgeting BasicsGo-to-Market Strategy
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