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Phase 2 · Marketing Strategy & Positioning

Topics

Go-to-Market Strategy

Part of the Digital Marketing Roadmap.

Summary

The full plan for launching a new product or entering a new market — target audience, positioning, channels, messaging and timeline, all working together toward a specific launch goal.

How to Learn This

  • 1Sketch a one-page go-to-market plan for a hypothetical product launch.
  • 2Learn the difference between a GTM strategy for a new product versus a new market for an existing product.
  • 3Identify the single riskiest assumption in your hypothetical GTM plan.

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More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasMarket Research BasicsPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingMarketing Mix (4Ps)Setting Marketing Goals (SMART Goals)Marketing Budgeting Basics
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