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Phase 2 · Marketing Strategy & Positioning

Topics

Marketing Mix (4Ps)

Part of the Digital Marketing Roadmap.

Summary

Product, Price, Place and Promotion — a classic framework for thinking through a full marketing strategy, not just the promotional/advertising piece most people associate with 'marketing'.

How to Learn This

  • 1Apply the 4Ps to a product you use and identify which P seems weakest.
  • 2Learn why 'marketing' is often mistakenly reduced to just the Promotion P.
  • 3Consider how a pricing change would ripple into your promotional strategy.

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Brand Voice & Messaging

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Setting Marketing Goals (SMART Goals)

More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasMarket Research BasicsPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingSetting Marketing Goals (SMART Goals)Marketing Budgeting BasicsGo-to-Market Strategy
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