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Phase 2 · Marketing Strategy & Positioning

Topics

Marketing Budgeting Basics

Part of the Digital Marketing Roadmap.

Summary

Allocating limited spend across channels based on expected return, testing budget, and brand-building versus performance spend — a skill that becomes essential the moment you own real ad dollars.

How to Learn This

  • 1Draft a hypothetical monthly budget split across 3-4 channels with reasoning for each split.
  • 2Learn the difference between 'always-on' spend and campaign-specific spend.
  • 3Practice justifying a budget reallocation based on channel performance data.

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Setting Marketing Goals (SMART Goals)

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Go-to-Market Strategy

More topics in Marketing Strategy & Positioning

Target Audience & Buyer PersonasMarket Research BasicsPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingMarketing Mix (4Ps)Setting Marketing Goals (SMART Goals)Go-to-Market Strategy
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