InsideEdgeInsideEdge
Download App

Phase 2 · Marketing Strategy & Positioning

Topics

Target Audience & Buyer Personas

Part of the Digital Marketing Roadmap.

Summary

A buyer persona is a research-backed composite of your ideal customer — their goals, pain points, and buying behavior — used to guide messaging, channel choice and content decisions.

How to Learn This

  • 1Build one persona from real customer data or interviews, not assumptions.
  • 2Critique a generic 'Sarah, 28, busy professional' persona and identify what's missing.
  • 3Learn to update personas as you learn more, rather than treating them as fixed forever.

Previous

Key Channels & Tools Overview

Next

Market Research Basics

More topics in Marketing Strategy & Positioning

Market Research BasicsPositioning & Value PropositionCompetitive Analysis for MarketersBrand Voice & MessagingMarketing Mix (4Ps)Setting Marketing Goals (SMART Goals)Marketing Budgeting BasicsGo-to-Market Strategy
InsideEdge

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — free on the InsideEdge app.

Download
InsideEdge