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Stop 03 · Search Engine Optimization (SEO)Topics · 2/12

Keyword Research

Part of the Digital Marketing Roadmap

In short

Identifying the specific terms your target audience searches for, and their search volume, competition and intent — the foundation every other SEO decision (content, on-page, links) builds on.

How to learn this

  1. 1Use a free keyword research tool to find 10 keywords relevant to a topic you know well.
  2. 2Learn to classify keywords by search intent: informational, navigational, transactional.
  3. 3Practice identifying 'long-tail' keywords with lower competition but clear intent.

More topics at this stop

How Search Engines WorkOn-Page SEOTechnical SEO BasicsSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentLocal SEOSEO Tools (Google Search Console, Ahrefs, SEMrush)Schema Markup BasicsMobile SEOSEO Analytics & Reporting

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