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Phase 3 · Search Engine Optimization (SEO)

Topics

Keyword Research

Part of the Digital Marketing Roadmap.

Summary

Identifying the specific terms your target audience searches for, and their search volume, competition and intent — the foundation every other SEO decision (content, on-page, links) builds on.

How to Learn This

  • 1Use a free keyword research tool to find 10 keywords relevant to a topic you know well.
  • 2Learn to classify keywords by search intent: informational, navigational, transactional.
  • 3Practice identifying 'long-tail' keywords with lower competition but clear intent.

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How Search Engines Work

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On-Page SEO

More topics in Search Engine Optimization (SEO)

How Search Engines WorkOn-Page SEOTechnical SEO BasicsSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentLocal SEOSEO Tools (Google Search Console, Ahrefs, SEMrush)Schema Markup BasicsMobile SEOSEO Analytics & Reporting
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