Schema Markup Basics

Summary

Structured data added to a page's code that helps search engines understand its content precisely — powering rich results like star ratings, FAQs, and recipe cards directly in search results.

• 1Use Google's Rich Results Test tool on a page with schema markup.
• 2Learn to identify 2-3 common schema types (FAQ, Article, Product) and what they enable.
• 3Understand schema doesn't directly boost rankings but can improve click-through rate.