Phase 3 · Search Engine Optimization (SEO)

Topics

Site Speed & Core Web Vitals

Part of the Digital Marketing Roadmap.

Summary

Google's specific performance metrics (loading speed, interactivity, visual stability) that are now a direct, measurable ranking factor — a slow site can actively hurt SEO regardless of content quality.

How to Learn This

  • 1Run a real website through Google PageSpeed Insights and interpret the Core Web Vitals scores.
  • 2Learn what each vital (LCP, INP, CLS) actually measures in plain language.
  • 3Identify 2-3 common causes of poor Core Web Vitals scores.
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