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Stop 03 · Search Engine Optimization (SEO)Topics · 11/12

Mobile SEO

Part of the Digital Marketing Roadmap

In short

Google indexes and ranks primarily using the mobile version of a site (mobile-first indexing) — a site that looks great on desktop but breaks on mobile will underperform in search regardless.

How to learn this

  1. 1Test a real site's mobile experience directly on a phone, not just by resizing a browser.
  2. 2Learn what 'mobile-first indexing' specifically means for how Google crawls your site.
  3. 3Check for common mobile issues: tiny tap targets, intrusive pop-ups, unreadable text size.

More topics at this stop

How Search Engines WorkKeyword ResearchOn-Page SEOTechnical SEO BasicsSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentLocal SEOSEO Tools (Google Search Console, Ahrefs, SEMrush)Schema Markup BasicsSEO Analytics & Reporting

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