Phase 3 · Search Engine Optimization (SEO)

Topics

Mobile SEO

Part of the Digital Marketing Roadmap.

Summary

Google indexes and ranks primarily using the mobile version of a site (mobile-first indexing) — a site that looks great on desktop but breaks on mobile will underperform in search regardless.

How to Learn This

  • 1Test a real site's mobile experience directly on a phone, not just by resizing a browser.
  • 2Learn what 'mobile-first indexing' specifically means for how Google crawls your site.
  • 3Check for common mobile issues: tiny tap targets, intrusive pop-ups, unreadable text size.
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