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Phase 3 · Search Engine Optimization (SEO)

Topics

Local SEO

Part of the Digital Marketing Roadmap.

Summary

Optimizing for location-based searches ('coffee shop near me') via Google Business Profile, local citations and reviews — critical for any business with a physical location or local service area.

How to Learn This

  • 1Explore a real Google Business Profile listing and note what's complete versus missing.
  • 2Learn the ranking factors specific to the local 'map pack' results.
  • 3Understand why consistent business info (NAP: name, address, phone) across the web matters for local SEO.

Previous

Content SEO & Search Intent

Next

SEO Tools (Google Search Console, Ahrefs, SEMrush)

More topics in Search Engine Optimization (SEO)

How Search Engines WorkKeyword ResearchOn-Page SEOTechnical SEO BasicsSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentSEO Tools (Google Search Console, Ahrefs, SEMrush)Schema Markup BasicsMobile SEOSEO Analytics & Reporting
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