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Phase 3 · Search Engine Optimization (SEO)

Topics

SEO Tools (Google Search Console, Ahrefs, SEMrush)

Part of the Digital Marketing Roadmap.

Summary

Google Search Console is free and shows how Google actually sees your site; Ahrefs and SEMrush are paid tools for deeper keyword research, competitor analysis and backlink tracking.

How to Learn This

  • 1Set up (or explore a demo of) Google Search Console for a real or sample site.
  • 2Explore a free trial of Ahrefs or SEMrush to see competitor keyword and backlink data.
  • 3Learn which tool functions are essential versus nice-to-have for a beginner's workflow.

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Local SEO

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Schema Markup Basics

More topics in Search Engine Optimization (SEO)

How Search Engines WorkKeyword ResearchOn-Page SEOTechnical SEO BasicsSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentLocal SEOSchema Markup BasicsMobile SEOSEO Analytics & Reporting
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