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Phase 3 · Search Engine Optimization (SEO)

Topics

Technical SEO Basics

Part of the Digital Marketing Roadmap.

Summary

The behind-the-scenes factors that determine whether search engines can crawl and index your site properly — robots.txt, XML sitemaps, canonical tags, and crawl errors.

How to Learn This

  • 1Check a website's robots.txt file and XML sitemap for basic correctness.
  • 2Learn what a canonical tag does and why duplicate content can hurt rankings.
  • 3Use a free tool to run a basic technical SEO crawl on a sample site.

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On-Page SEO

Next

Site Speed & Core Web Vitals

More topics in Search Engine Optimization (SEO)

How Search Engines WorkKeyword ResearchOn-Page SEOSite Speed & Core Web VitalsLink Building & Off-Page SEOContent SEO & Search IntentLocal SEOSEO Tools (Google Search Console, Ahrefs, SEMrush)Schema Markup BasicsMobile SEOSEO Analytics & Reporting
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