A/B Testing Emails

Summary

Testing one variable at a time (subject line, send time, CTA) across a split of your list to learn what actually improves open and click rates for your specific audience.

• 1Design an A/B test for a subject line, specifying your success metric upfront.
• 2Learn why testing only one variable at a time gives you a clean, trustworthy result.
• 3Practice interpreting a hypothetical A/B test result and deciding what to roll out.