List Building & Segmentation

Summary

Growing an engaged email list ethically (opt-in, clear value exchange) and splitting it into segments (by behavior, purchase history, engagement) so messages are relevant rather than generic blasts.

• 1Design a lead magnet (a free resource) for a hypothetical email list signup.
• 2Draft 3 segments you'd split a list into and what each would receive differently.
• 3Learn why segmented emails consistently outperform one-size-fits-all blasts.