Stop 07 · Email & Marketing AutomationTopics · 3/9

Email Automation & Drip Campaigns

In short

Some of the best emails are written once and sent thousands of times. Automation sends the right email when someone takes an action, while you sleep.

Pre-built sequences triggered by user behavior (signup, purchase, cart abandonment) that send the right message automatically at the right time, without manual effort per recipient.

The blob teacher hands out a neat stack of worksheets from a row of trays on a desk.

Think of it like this

The tuition sir's worksheet schedule

After you join a tuition class, sir hands you worksheet 1 on day one, worksheet 2 three days later, then a test on day ten. He planned it once. Every new student gets the same sequence on their own timeline.

Watch it happen

A welcome drip for a new subscriber

Sign-up

Day 0

Day 2

Day 5

Day 7

1/5The trigger: someone signs up on your website. The automation starts just for them.

The big ideas

What you need to know

Triggers

Actions like sign-up, purchase, cart left or birthday start the sequence automatically.

Delays

Waits between emails, like two days, keep it helpful instead of overwhelming.

Branches

If they clicked, send A. If they didn't, send B. Simple rules make it feel personal.

Exit rules

Stop the sequence when the goal happens, so a buyer doesn't keep getting 'buy now' emails.

See it in code

Walk through the code

yaml

1trigger: subscribed_to_list2steps:3  - send: welcome_email4  - wait: 2 days5  - send: tips_email6  - wait: 3 days7  - if: clicked_any_link8    then: send case_study_email9    else: send reminder_email10exit_when: made_purchase

1/4Everything starts when a person joins the list.

Most tools build this with drag-and-drop boxes. Written out, the logic of a welcome drip looks roughly like this.

Save yourself the pain

Common mistakes

Oops

Setting up a drip and never checking it again.

Do this instead

Review it every few months. Broken links and old offers quietly lose sales.

Oops

Sending five emails in the first two days.

Do this instead

Space them out. Too many early emails drive unsubscribes.

Your mission

Map a five-email welcome series

~30 min

Quick check

A customer buys on day 3 but keeps receiving 'Don't miss your first-order discount' emails. What's missing?

Go deeper

1Map a welcome email sequence (3-5 emails) for a hypothetical new subscriber.
2Learn the common triggers for automation: signup, purchase, abandonment, inactivity.
3Practice writing the first email in a drip sequence with a clear single goal.