Phase 7 · Email & Marketing Automation

Topics

Email Automation & Drip Campaigns

Part of the Digital Marketing Roadmap.

Summary

Pre-built sequences triggered by user behavior (signup, purchase, cart abandonment) that send the right message automatically at the right time, without manual effort per recipient.

How to Learn This

  • 1Map a welcome email sequence (3-5 emails) for a hypothetical new subscriber.
  • 2Learn the common triggers for automation: signup, purchase, abandonment, inactivity.
  • 3Practice writing the first email in a drip sequence with a clear single goal.
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