Email Metrics (Open Rate, CTR, Unsubscribe)

Summary

Open rate signals subject line strength, click-through rate signals content/offer relevance, and unsubscribe rate signals whether you're sending too often or the wrong content — each metric diagnoses a different problem.

• 1Find industry benchmark ranges for open rate and CTR in a niche you're interested in.
• 2Practice diagnosing a hypothetical low-CTR-but-high-open-rate email (subject line worked, content didn't).
• 3Learn why a rising unsubscribe rate is a signal to investigate, not just tolerate.