Stop 07 · Email & Marketing AutomationTopics · 7/9
Lead Scoring & Nurturing
Part of the Digital Marketing Roadmap
In short
Assigning points to leads based on behavior (email opens, page visits, downloads) to identify who's sales-ready, and nurturing lower-scored leads with relevant content until they are.
How to learn this
- 1Design a simple lead scoring rubric: which actions earn how many points.
- 2Learn why lead scoring matters most in longer B2B sales cycles.
- 3Draft a nurture sequence for a lead who scored medium but isn't yet sales-ready.
More topics at this stop
Stuck on this topic? Ask an Insider
Get 1:1 guidance from people who've walked this exact path — on the InsideEdge app.
