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Phase 7 · Email & Marketing Automation

Topics

Lead Scoring & Nurturing

Part of the Digital Marketing Roadmap.

Summary

Assigning points to leads based on behavior (email opens, page visits, downloads) to identify who's sales-ready, and nurturing lower-scored leads with relevant content until they are.

How to Learn This

  • 1Design a simple lead scoring rubric: which actions earn how many points.
  • 2Learn why lead scoring matters most in longer B2B sales cycles.
  • 3Draft a nurture sequence for a lead who scored medium but isn't yet sales-ready.

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CRM Basics for Marketers

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Marketing Automation Tools (Mailchimp, HubSpot)

More topics in Email & Marketing Automation

Email Marketing FundamentalsList Building & SegmentationEmail Automation & Drip CampaignsSubject Lines & DeliverabilityA/B Testing EmailsCRM Basics for MarketersMarketing Automation Tools (Mailchimp, HubSpot)Email Metrics (Open Rate, CTR, Unsubscribe)
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