Stop 07 · Email & Marketing AutomationTopics · 8/9
Marketing Automation Tools (Mailchimp, HubSpot)
Part of the Digital Marketing Roadmap
In short
Platforms that combine email sending, automation workflows, and (often) CRM functionality — Mailchimp is common for smaller lists/simpler needs, HubSpot scales into more complex B2B workflows.
How to learn this
- 1Explore the free tier of one automation tool and build a simple automated workflow.
- 2Compare the feature depth and pricing model of 2 tools for different business sizes.
- 3Learn to distinguish tool capability from strategy — the tool doesn't replace a clear plan.
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