Competitive Analysis for Design

Summary

Studying competitors' interfaces, flows and design patterns to find gaps and inspiration — informing your own decisions without simply copying what's already out there.

• 1Pick 3 competitors of a product you're studying and screenshot their key flows.
• 2Identify one pattern each competitor does well and one weakness across all of them.
• 3Avoid the trap of treating competitor imitation as a design strategy in itself.