InsideEdgeInsideEdge
Download App

Phase 3 · UX Research

Topics

Journey Mapping

Part of the UI/UX Design Roadmap.

Summary

A visual timeline of every touchpoint a user has with a product — from awareness to onboarding to habitual use — used to spot where the experience breaks down and where to focus design effort.

How to Learn This

  • 1Map the full journey of a product you use, from discovery to today.
  • 2Mark each step with the user's emotional state (frustrated, delighted, neutral).
  • 3Identify the single worst moment in the journey and think about how you'd redesign it.

Previous

Jobs to Be Done (JTBD)

Next

Card Sorting & Tree Testing

More topics in UX Research

User InterviewsSurveys & QuestionnairesUsability TestingContextual InquiryPersonas & User SegmentationJobs to Be Done (JTBD)Card Sorting & Tree TestingCompetitive Analysis for DesignResearch Synthesis (Affinity Mapping)Continuous Discovery Habits
InsideEdge

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — free on the InsideEdge app.

Download
InsideEdge