InsideEdgeInsideEdge
Download App

Phase 3 · UX Research

Topics

Personas & User Segmentation

Part of the UI/UX Design Roadmap.

Summary

Composite, research-backed profiles representing distinct user segments — useful shorthand for a team, but only as good as the research behind them.

How to Learn This

  • 1Build one persona from real interview notes, not assumptions.
  • 2Critique a generic 'Sarah, 28, busy professional' persona and identify what's missing.
  • 3Learn when personas help (team alignment) vs when they mislead (treated as real individuals).

Previous

Contextual Inquiry

Next

Jobs to Be Done (JTBD)

More topics in UX Research

User InterviewsSurveys & QuestionnairesUsability TestingContextual InquiryJobs to Be Done (JTBD)Journey MappingCard Sorting & Tree TestingCompetitive Analysis for DesignResearch Synthesis (Affinity Mapping)Continuous Discovery Habits
InsideEdge

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — free on the InsideEdge app.

Download
InsideEdge