Surveys & Questionnaires

Summary

A way to gather quantitative signal from a large number of users at once — best for validating a hypothesis you already have, not for discovering new ones.

• 1Draft a 5-question survey for a real or hypothetical feature idea.
• 2Learn the difference between a Likert scale, multiple choice, and open text — and when to use each.
• 3Understand why surveys are weak at uncovering the 'why' behind an answer.