InsideEdgeInsideEdge
Download App

Phase 3 · UX Research

Topics

Research Synthesis (Affinity Mapping)

Part of the UI/UX Design Roadmap.

Summary

Clustering raw research notes (sticky notes, quotes, observations) into recurring themes — turning a pile of interview transcripts into a small number of actionable design insights.

How to Learn This

  • 1Take notes from 3-5 interviews (real or from public case studies) and cluster them into themes.
  • 2Practice writing one clear insight statement per cluster.
  • 3Learn to resist forcing data into themes you expected before you started.

Previous

Competitive Analysis for Design

Next

Continuous Discovery Habits

More topics in UX Research

User InterviewsSurveys & QuestionnairesUsability TestingContextual InquiryPersonas & User SegmentationJobs to Be Done (JTBD)Journey MappingCard Sorting & Tree TestingCompetitive Analysis for DesignContinuous Discovery Habits
InsideEdge

Stuck on this topic? Ask an Insider

Get 1:1 guidance from people who've walked this exact path — free on the InsideEdge app.

Download
InsideEdge